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خلاصہ
Objective:
Lead a dynamic & progressive organization which has strong values and provides challenging opportunities for professional & personal growth, exposure to diverse businesses and teams, as well as an exciting and enjoyable work life.
Profile:
Resourceful, passionate and achievement oriented Sales & Distribution professional whose philosophy revolves around people management & team development. With over 30 years of experience in managing sales & distribution, trade marketing, business development, channel development and sales operation in Multinational organizations (Lakson Tobacco Company, Philip Morris International) across diverse geographies, I am known as an inspirational team leader having proven record of accomplishment of delivering consistently outstanding results. Currently was working as National Sales Manager at INDUS Tobacco Company
Specialties:
Diversified experience of working in every corner of the country and ability to create successful out comes in complex situation.
Areas of excellence include:
Network development
Team Development & People Management
Numeric & Weighted distribution enhancement
Turnaround of problematic areas
Proficient Sales Forecasting, Budgeting, Cost control and Profitability.
تجربہ
NSM
• Prepared budget, forecast, and developed national strategic business plans and get those executed by FSF – focusing on key aspects of retail and whole sale distribution channels
• Primarily developed sales infrastructure and lately developed key distributors (contributing more than 70% of the total business in the national) as business partners with clearly stated benchmarks and performance indicators
• Ensured enhancement and up-gradation of distributors total business infrastructure – i.e. selling infrastructure and back office working in line with market dynamics and sales long term vision
• Successfully prepared and executed support plans for key business partners in helping them achieve their quarterly business objectives and subsequent increase in business growth
• Contributed towards the long term sales vision by providing strong support role to the national sales team
• Cascaded down the corporate values and code of conduct to the team members, concerned business partners and to their respective field force
• Significant volume growth from 35 million to 121 million which is three times growth both in terms of volume and value.
Regional Sales Manager
• Developed regional strategic business plans and get those executed by FSF – focusing on key aspects of retail and whole sale distribution channels
• Successfully developed key distributors (contributing more than 70% of the total business in the region) as business partners with clearly stated benchmarks and performance indicators
• Enhanced and upgraded distributors’ total business infrastructure – i.e. selling infrastructure and back office working in line with market dynamics and sales long term vision
• Successfully prepared and executed support plans for key business partners in helping them achieve their quarterly business objectives and subsequent increase in business growth
• Contributed towards the long term sales vision by providing strong support role to the regional sales team
• Cascaded down the corporate values and code of conduct to all concerned business partners and to their respective field force
• Opened new areas i.e. Muzaffargarh, D.G. Khan, Ghotki / Kandh Kot, and Shahkargarh belts
• Developed more professional regional team
• 32% increase in the business both in terms of volume and value
• Increase take-home and Hit Rate of DSRs.
Regional Trade Development Manager
• Infrastructure development at all A, B and C class distributors
• Increased the hit rate of DSRs from 45% to 82%
• Increased retail ratio from 38% to 63%
• Augmented retail coverage from 44% to 91% by inducing new DSRs
• Atomized resources, leading to an increase in the efficiency of DSRs
• Provided in-house training at lower level management and staff as well
Area sales Manager / District Sales Manager
• Served as the DSM in several major territories of Punjab, AJK, KPK, Sindh and also served in few partsof Baluchistan belt.
• Managed to give prominent growth throughout the tenure served
• Always attained leading position among the peers and even in competition’s strong hold markets
• Always developed new resource by promoting the stars from within my team
• Led several market development projects, which successfully led to an increase in the numeric and weighted distribution
• Successfully launched new brands such as Marlboro, Dunhill, Rothmans and Morven Gold in the territories assigned
• Successfully launched News Paper (Daily Express) in the south region, a diversified assignment